MLM Advertising: A Beginner’s Guide
When asked why their small business failed, struggling entrepreneurs cited products as being a top cause for failure. Specifically, 42% said there was no market need for their product.
Sound familiar? Then it’s about time you found out about a career in MLM. MLM advertising is also known as network advertising because you sell products to your “network” of customers.
In this way, MLM advertising is much like a true small business.
Here’s the difference, though: with MLM, you don’t have to come up with a product.
Have you been searching for a way to start your own business with fewer upfront costs and no need for a product idea? Then an MLM career may be what you’re looking for. Keep reading to find out how you can start MLM advertising today!
When you’re starting your network marketing career, there are a few things you need to look for in a worthwhile MLM advertising program:
– The program allows you to sell products with your own branding
– The program offers commissions that make sense for your business costs
Your Branded Website
First, you’ve got to build your storefront. A good MLM program will allow you to brand your own store or website.
Remember: you may be selling the MLM’s product, but this is your business and you’ll want your customers to know that.
Having an online website or storefront will allow you to grow your business fast, too. That’s because e-commerce sales are growing at an alarmingly fast rate. So fast, that e-commerce sales growth outpaced traditional retail sales by 12% in 2019.
– HELPFUL RESOURCES –
Your Target Customer
* What do they like to buy?
* What are the pain points they’re trying to overcome (e.g., too little time, too little money, too much effort)?
Even more importantly, you need to know what your product can do to help your target customer. As all good salespeople know: if a prospect thinks the price is too high, you probably aren’t selling the value well enough.
For example, you might run an ad campaign on Facebook targeting your ideal customer. When the customer clicks on the ad, they’re taken to a form. This form can be used for many purposes.
You can use a sales funnel to sell your product directly, invite potential leads to your networking event, or add names to your email marketing list.
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