How to Use Attraction Marketing to Get More MLM Leads

How do you attract warm leads without a strong social presence, an influencer endorsement, or paying for advertising? The answer lies in your ability to tell a story...
How to Use Attraction Marketing to Get More MLM Leads
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How do you attract warm leads without a strong social presence, an influencer endorsement, or paying for advertising?

The answer lies in your ability to tell a story.

People are hardwired for stories. We root for the underdog. We cheer when the main character overcomes overwhelming odds to stand victorious.

Attraction marketing is just that—a story. It’s the story of YOU, your company, and your passion to help others solve the same problem—with your product or service.

Read on for more attraction marketing tips to attract multi-level marketing leads.

What Is Attraction Marketing?

Unlike other forms of marketing that try to sell the customer on all the ways a person needs their product or service, attraction marketing is different. It attempts to sell customers by explaining how the product solved their own problem.

By personalizing your reasons for creating a product or service and explaining how it helped you solve a problem in your own life, you can sell the solution to others. It’s a vulnerable stance to take as a marketer, but as you’ll see in our real-world example, it can have HUGE payoff potential.

A Story: An Idea Born Out of Frustration

This story starts with a little girl and her many dreams. After failed attempts to become a lawyer, the character Goofy at Disney World, and a door-to-door fax machine salesperson, her life took an unexpected turn.

While getting ready for a party, she decided to cut off the bottoms of her pantyhose. She wanted to wear them under her white shorts instead of panties.

To her astonishment, she got tons of compliments from friends at the party. She created a design that would eventually become SPANX.

Today, Sara Blakely owns 100% of her company and is the youngest self-made billionaire.

– HELPFUL RESOURCES –

What Does Sara Blakely Have to Do with Attraction Marketing?
According to Forbes, Sara Blakely was the brand, wearing the brand in department stores, magazines, and on QVC. More than that, though, it was her story that came across to other viewers when she was on the Oprah show.

True to attraction marketing, she used her story as a frustrated woman trying to find a way to look slimmer while feeling comfortable, and that resonated with working moms to celebrities.
Five Ways You Can Harness The Power Of Attraction Marketing
While Blakely had to rely on word of mouth and grit, you have the internet, social media, and email marketing. Here are some ways to use attraction marketing to start your business.
1. Craft Your Story
Build an emotional connection with your ideal customer. Share the story of your struggles and how the product or service helped you.
2. Describe the Product
Sara Blakely didn’t use marketing slogans. Instead, she said, “they make your butt look good!”
How To Use Attraction Marketing To Get More MLM Leads 1
3. Sell Them the Solution to the Problem
Explain the future benefits that come from your product or service. Attach the benefits to how it solved your particular problem.
4. Focus on One Social Media Platform
Go to where your customers are. If your customers are young millennials, use Instagram. If your customers are mom’s target through Facebook. Pick one and dominate.
5. Be Authentic
Sara Blakey wasn’t spewing a schtick. She was passionately talking about herself, her body, and her garments. She authentically spoke about how they helped shape her body and how it could shape her customer’s bodies.

The Right Attraction Marketing Strategies Produces Lead Generation

Do you have a product or service that you know could solve a specific problem? Has it helped you? Share your story and use attraction marketing to your advantage.

For more tips on how to start your very own business or tips and tricks for MLM, please visit our blog.

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