How do you attract warm leads without a strong social presence, an influencer endorsement, or paying for advertising?
The answer lies in your ability to tell a story.
People are hardwired for stories. We root for the underdog. We cheer when the main character overcomes overwhelming odds to stand victorious.
Attraction marketing is just that—a story. It’s the story of YOU, your company, and your passion to help others solve the same problem—with your product or service.
Read on for more attraction marketing tips to attract multi-level marketing leads.
What Is Attraction Marketing?
Unlike other forms of marketing that try to sell the customer on all the ways a person needs their product or service, attraction marketing is different. It attempts to sell customers by explaining how the product solved their own problem.
By personalizing your reasons for creating a product or service and explaining how it helped you solve a problem in your own life, you can sell the solution to others. It’s a vulnerable stance to take as a marketer, but as you’ll see in our real-world example, it can have HUGE payoff potential.
A Story: An Idea Born Out of Frustration
While getting ready for a party, she decided to cut off the bottoms of her pantyhose. She wanted to wear them under her white shorts instead of panties.
To her astonishment, she got tons of compliments from friends at the party. She created a design that would eventually become SPANX.
Today, Sara Blakely owns 100% of her company and is the youngest self-made billionaire.
– HELPFUL RESOURCES –
True to attraction marketing, she used her story as a frustrated woman trying to find a way to look slimmer while feeling comfortable, and that resonated with working moms to celebrities.
The Right Attraction Marketing Strategies Produces Lead Generation
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